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Title
Text copied to clipboard!Trade Marketing Team Lead
Description
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We are looking for a dynamic and experienced Trade Marketing Team Lead to join our Sales and Marketing team. The ideal candidate will be responsible for developing and executing trade marketing strategies that drive brand awareness, sales, and market share. This role requires a strategic thinker with strong leadership skills, who can manage a team and collaborate with various departments to ensure the successful implementation of marketing initiatives. The Trade Marketing Team Lead will work closely with sales, product development, and supply chain teams to align marketing strategies with business objectives. Key responsibilities include overseeing trade promotions, managing budgets, analyzing market trends, and developing innovative marketing campaigns. The successful candidate will have a proven track record in trade marketing, excellent communication skills, and the ability to thrive in a fast-paced environment. This is a fantastic opportunity for a motivated individual to make a significant impact on our company's growth and success.
Responsibilities
Text copied to clipboard!- Develop and implement trade marketing strategies and plans.
- Lead and manage the trade marketing team.
- Collaborate with sales, product development, and supply chain teams.
- Oversee trade promotions and marketing campaigns.
- Manage trade marketing budgets and allocate resources effectively.
- Analyze market trends and consumer insights to inform strategies.
- Monitor and report on the effectiveness of trade marketing initiatives.
- Build and maintain relationships with key stakeholders and partners.
- Ensure alignment of trade marketing activities with business objectives.
- Develop and deliver training programs for the trade marketing team.
- Identify opportunities for growth and innovation in trade marketing.
- Coordinate with external agencies and vendors as needed.
- Prepare and present reports and presentations to senior management.
- Stay updated on industry trends and best practices.
- Ensure compliance with company policies and regulations.
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing, Business, or related field.
- 5+ years of experience in trade marketing or related roles.
- Proven track record of developing and executing successful marketing strategies.
- Strong leadership and team management skills.
- Excellent communication and interpersonal skills.
- Ability to analyze data and market trends.
- Experience managing budgets and resources.
- Strong project management skills.
- Ability to work collaboratively with cross-functional teams.
- Creative thinker with a strategic mindset.
- Proficiency in marketing software and tools.
- Strong presentation and reporting skills.
- Ability to thrive in a fast-paced environment.
- Detail-oriented with strong organizational skills.
- Knowledge of industry trends and best practices.
Potential interview questions
Text copied to clipboard!- Can you describe your experience in trade marketing?
- How do you develop and implement trade marketing strategies?
- Can you provide an example of a successful trade marketing campaign you led?
- How do you manage and allocate trade marketing budgets?
- How do you analyze market trends and consumer insights?
- Can you describe your leadership style?
- How do you ensure alignment of trade marketing activities with business objectives?
- How do you handle challenges and setbacks in trade marketing initiatives?
- What tools and software do you use for trade marketing?
- How do you stay updated on industry trends and best practices?