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Title

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Trade Marketing Manager

Description

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We are looking for a Trade Marketing Manager to join our dynamic team. The ideal candidate will be responsible for developing and executing trade marketing strategies that drive brand awareness and sales growth. This role requires a strategic thinker with a strong understanding of market trends and consumer behavior. The Trade Marketing Manager will collaborate with sales, marketing, and product development teams to create and implement promotional activities that align with business objectives. Key responsibilities include analyzing market data, managing budgets, and evaluating the effectiveness of marketing campaigns. The successful candidate will have excellent communication skills, a creative mindset, and the ability to work in a fast-paced environment. This position offers the opportunity to make a significant impact on the company's success and requires a proactive individual who is passionate about marketing and brand development.

Responsibilities

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  • Develop and implement trade marketing strategies.
  • Collaborate with sales and marketing teams.
  • Analyze market trends and consumer behavior.
  • Manage marketing budgets and resources.
  • Evaluate the effectiveness of marketing campaigns.
  • Create promotional materials and activities.
  • Build relationships with key stakeholders.
  • Monitor competitor activities and market conditions.

Requirements

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  • Bachelor's degree in Marketing or related field.
  • Proven experience in trade marketing or similar role.
  • Strong analytical and strategic thinking skills.
  • Excellent communication and interpersonal skills.
  • Ability to manage multiple projects simultaneously.
  • Proficiency in marketing software and tools.
  • Creative mindset with attention to detail.
  • Ability to work in a fast-paced environment.

Potential interview questions

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  • What experience do you have in trade marketing?
  • How do you analyze market trends?
  • Describe a successful marketing campaign you managed.
  • How do you handle tight deadlines?
  • What strategies do you use to engage consumers?