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Title

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Social Media Coordinator

Description

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We are looking for a dynamic and creative Social Media Coordinator to join our team. The ideal candidate will be responsible for developing and implementing our social media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with the Marketing and Sales departments. The role requires a deep understanding of various social media platforms, excellent communication skills, and the ability to create engaging content that aligns with our brand's voice and objectives. You will be expected to monitor social media channels, respond to customer inquiries, and analyze engagement metrics to optimize our social media strategy. Additionally, you will collaborate with other team members to ensure that our social media efforts are integrated with our overall marketing campaigns. The successful candidate will be proactive, detail-oriented, and able to manage multiple projects simultaneously. If you are passionate about social media and have a knack for storytelling, we would love to hear from you.

Responsibilities

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  • Develop, implement, and manage our social media strategy.
  • Define the most important social media KPIs.
  • Manage and oversee social media content.
  • Measure the success of every social media campaign.
  • Stay up to date with the latest social media best practices and technologies.
  • Use social media marketing tools such as Buffer.
  • Collaborate with Marketing, Sales, and Product Development teams.
  • Monitor SEO and user engagement and suggest content optimization.
  • Communicate with industry professionals and influencers via social media to create a strong network.
  • Hire and train others in the team.
  • Provide constructive feedback.
  • Adhere to rules and regulations.
  • Present to Senior Management.

Requirements

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  • Proven work experience as a Social Media Coordinator.
  • Expertise in multiple social media platforms.
  • In-depth knowledge of SEO, keyword research, and Google Analytics.
  • Ability to deliver creative content (text, image, and video).
  • Familiarity with online marketing strategies and marketing channels.
  • Excellent communication skills.
  • Analytical and multitasking skills.
  • BSc degree in Marketing or relevant field.
  • Experience with social media management tools.
  • Strong understanding of social media KPIs.
  • Ability to work in a fast-paced environment.
  • Team player with a positive attitude.

Potential interview questions

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  • Can you describe your experience with social media management tools?
  • How do you stay updated with the latest social media trends?
  • Can you provide an example of a successful social media campaign you managed?
  • How do you measure the success of a social media campaign?
  • What strategies do you use to increase engagement on social media?
  • How do you handle negative comments or feedback on social media?
  • Can you describe a time when you had to manage multiple social media accounts simultaneously?
  • What is your approach to creating content that aligns with a brand's voice?
  • How do you collaborate with other departments to ensure a cohesive marketing strategy?
  • What are the most important metrics you track for social media performance?