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Title

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Social Media Advertising Specialist

Description

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We are looking for a Social Media Advertising Specialist to join our dynamic marketing team. In this role, you will be responsible for designing, implementing, and optimizing paid social media campaigns across various platforms to drive brand awareness, engagement, and conversions. You will work closely with the content, design, and analytics teams to ensure campaigns align with overall marketing strategies and deliver measurable results. The ideal candidate is a creative thinker with a strong analytical mindset, capable of interpreting data to make informed decisions and improve campaign performance. You should have a deep understanding of social media platforms, advertising tools, and audience targeting techniques. Additionally, you must stay updated on the latest trends and best practices in social media advertising to maintain a competitive edge. This is an exciting opportunity for someone passionate about digital marketing and eager to make a significant impact on a growing brand. If you thrive in a fast-paced environment and have a proven track record of managing successful social media ad campaigns, we’d love to hear from you.

Responsibilities

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  • Develop and execute paid social media advertising strategies.
  • Monitor and optimize campaign performance to achieve KPIs.
  • Collaborate with content and design teams to create compelling ad creatives.
  • Conduct audience research to refine targeting and segmentation.
  • Analyze campaign data and generate performance reports.
  • Stay updated on social media trends and platform updates.
  • Manage advertising budgets and ensure cost-effective spending.
  • Test and implement new ad formats and strategies.

Requirements

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  • Proven experience in managing social media ad campaigns.
  • Proficiency in platforms like Facebook Ads Manager, LinkedIn Ads, and Google Ads.
  • Strong analytical skills and ability to interpret data.
  • Excellent communication and collaboration skills.
  • Knowledge of A/B testing and performance optimization techniques.
  • Familiarity with social media analytics tools.
  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Creative mindset with attention to detail.

Potential interview questions

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  • Can you describe a successful social media ad campaign you managed?
  • How do you approach audience targeting for a new campaign?
  • What tools do you use to analyze campaign performance?
  • How do you stay updated on changes in social media advertising platforms?
  • Can you provide an example of how you optimized a campaign to improve ROI?