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Title
Text copied to clipboard!SEM Manager
Description
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We are looking for an experienced and data-driven SEM Manager to join our digital marketing team. As an SEM Manager, you will be responsible for planning, implementing, and managing our paid search strategies across platforms such as Google Ads, Bing Ads, and other PPC networks. Your goal will be to maximize ROI, drive traffic, and increase conversions through effective campaign management and optimization.
The ideal candidate has a strong understanding of search engine marketing, keyword research, bid management, and analytics. You should be comfortable working with large budgets, analyzing performance data, and making strategic decisions to improve campaign outcomes. Collaboration with other marketing team members, such as SEO specialists, content creators, and designers, will be essential to ensure cohesive and effective campaigns.
Key responsibilities include developing and executing SEM strategies, conducting A/B testing, managing ad copy and landing pages, and staying up to date with the latest trends and best practices in paid search. You will also be expected to generate regular performance reports and provide actionable insights to stakeholders.
This role requires excellent analytical skills, attention to detail, and a passion for digital marketing. If you are a results-oriented professional with a proven track record in SEM, we encourage you to apply and help us grow our online presence and business success.
Responsibilities
Text copied to clipboard!- Develop and execute SEM strategies across multiple platforms
- Manage and optimize PPC campaigns to maximize ROI
- Conduct keyword research and competitive analysis
- Create compelling ad copy and coordinate with design teams
- Monitor and analyze campaign performance metrics
- Perform A/B testing on ads and landing pages
- Adjust bids and budgets based on performance data
- Stay current with SEM trends and platform updates
- Collaborate with SEO, content, and analytics teams
- Generate and present performance reports to stakeholders
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Business, or related field
- 3+ years of experience in SEM or digital advertising
- Proficiency in Google Ads, Bing Ads, and Google Analytics
- Strong analytical and data interpretation skills
- Experience with bid management tools and platforms
- Excellent written and verbal communication skills
- Ability to manage multiple campaigns and deadlines
- Familiarity with A/B testing and conversion optimization
- Knowledge of SEO and how it integrates with SEM
- Google Ads certification is a plus
Potential interview questions
Text copied to clipboard!- How many years of experience do you have in SEM?
- Which SEM platforms are you most proficient in?
- Can you describe a successful campaign you managed?
- How do you approach keyword research?
- What tools do you use for performance analysis?
- How do you stay updated with SEM trends?
- Have you worked with large advertising budgets?
- What is your process for A/B testing?
- How do you collaborate with other marketing teams?
- Are you certified in Google Ads or similar platforms?
