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Title

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Search Engine Optimization Specialist

Description

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We are looking for a Search Engine Optimization Specialist to join our team and help us enhance our online presence. As an SEO Specialist, you will be responsible for analyzing, reviewing, and implementing changes to websites to optimize them for search engines. Your role will involve conducting keyword research, developing content strategies, and ensuring that our websites rank highly in search engine results pages (SERPs). You will collaborate with content creators, web developers, and marketing teams to ensure that SEO best practices are integrated into all aspects of our digital strategy. The ideal candidate will have a strong understanding of search engine algorithms, excellent analytical skills, and a passion for staying updated with the latest trends in digital marketing. This is an exciting opportunity to make a significant impact on our brand's visibility and drive organic traffic to our platforms. If you are a results-driven individual with a proven track record in SEO, we would love to hear from you.

Responsibilities

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  • Conduct keyword research to identify high-value search terms.
  • Optimize website content, meta tags, and URLs for search engines.
  • Monitor and analyze website performance using SEO tools and analytics platforms.
  • Develop and implement link-building strategies to improve domain authority.
  • Collaborate with content creators to ensure SEO best practices are followed.
  • Stay updated on the latest SEO trends and algorithm changes.
  • Perform technical SEO audits and recommend improvements.
  • Generate regular reports on SEO performance and provide actionable insights.

Requirements

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  • Proven experience as an SEO Specialist or similar role.
  • Strong knowledge of SEO tools such as Google Analytics, SEMrush, or Ahrefs.
  • Understanding of search engine algorithms and ranking factors.
  • Experience with content management systems (e.g., WordPress).
  • Excellent analytical and problem-solving skills.
  • Ability to work collaboratively with cross-functional teams.
  • Strong written and verbal communication skills.
  • Bachelor's degree in Marketing, IT, or a related field is preferred.

Potential interview questions

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  • Can you describe your experience with SEO tools like SEMrush or Ahrefs?
  • How do you stay updated on changes in search engine algorithms?
  • Can you provide an example of a successful SEO campaign you managed?
  • What strategies do you use for link building?
  • How do you approach technical SEO audits?