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Title
Text copied to clipboard!Search Engine Optimization (SEO) Specialist
Description
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We are looking for a highly skilled and experienced Search Engine Optimization (SEO) Specialist to join our dynamic marketing team. The ideal candidate will have a deep understanding of SEO best practices, search engine algorithms, and the latest trends in digital marketing. As an SEO Specialist, you will be responsible for developing and implementing effective SEO strategies to improve our website's visibility on search engines, drive organic traffic, and increase conversion rates. You will work closely with content creators, web developers, and other marketing professionals to ensure that all SEO efforts are aligned with our overall marketing goals. Your role will involve conducting keyword research, analyzing website performance, identifying opportunities for improvement, and staying up-to-date with industry changes. The successful candidate will have a proven track record of achieving high search engine rankings and a passion for staying ahead of the curve in the ever-evolving world of SEO.
Responsibilities
Text copied to clipboard!- Develop and implement effective SEO strategies.
- Conduct keyword research to guide content teams.
- Optimize website content, landing pages, and paid search copy.
- Perform ongoing keyword discovery, expansion, and optimization.
- Research and implement search engine optimization recommendations.
- Analyze and report on website performance metrics.
- Collaborate with web developers to ensure SEO best practices are properly implemented.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Stay up-to-date with the latest SEO and digital marketing trends and best practices.
- Monitor and evaluate search results and search performance across major search channels.
- Manage and improve organic search engine performance and goal-setting based on click-through rates, traffic, and conversions.
- Utilize various tools and techniques to track, report, and analyze website analytics and PPC initiatives and campaigns.
- Identify and resolve technical SEO issues.
- Develop and implement link-building strategies.
- Collaborate with social media and PPC teams to optimize campaigns.
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
- Communicate with clients, team members, and management on project development, timelines, and results.
- Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments.
- Assist in the development and execution of communication/content strategies via social communities in coordination with SEO goals.
Requirements
Text copied to clipboard!- Proven experience as an SEO Specialist or similar role.
- Knowledge of standard and current SEO practices.
- Experience with SEO reporting and analysis tools (e.g., Google Analytics, SEMrush, Moz).
- Familiarity with relevant web analytics tools and techniques.
- Understanding of search engine algorithms and ranking methods.
- Experience with keyword research, analysis, and implementation.
- Strong analytical skills and attention to detail.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Proficiency in HTML, CSS, and JavaScript is a plus.
- Experience with content management systems (e.g., WordPress).
- Bachelor’s degree in Marketing, Business, or a related field.
- Up-to-date with the latest trends and best practices in SEO and SEM.
- Ability to analyze data and provide evidence-based recommendations.
- Strong project management skills.
- Experience with A/B and multivariate experiments.
- Knowledge of ranking factors and search engine algorithms.
- Familiarity with industry-standard tools and software.
- Ability to think creatively and strategically.
- Strong problem-solving skills.
Potential interview questions
Text copied to clipboard!- Can you describe your experience with SEO and digital marketing?
- What SEO tools and software are you proficient in?
- How do you stay updated with the latest SEO trends and algorithm changes?
- Can you provide examples of successful SEO campaigns you have managed?
- How do you approach keyword research and analysis?
- What strategies do you use to improve website rankings?
- How do you measure the success of an SEO campaign?
- Can you explain a time when you identified and resolved a technical SEO issue?
- How do you collaborate with content creators and web developers?
- What is your experience with link-building strategies?
- How do you handle changes in search engine algorithms?
- Can you describe your experience with web analytics tools?
- How do you prioritize SEO tasks and projects?
- What is your approach to optimizing on-page and off-page SEO?
- How do you ensure that SEO efforts align with overall marketing goals?
- Can you discuss a challenging SEO project you worked on and how you overcame the challenges?
- What is your experience with local SEO?
- How do you handle negative SEO attacks?
- What role does user experience (UX) play in your SEO strategy?
- How do you integrate SEO with other digital marketing channels?
