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Title

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Search Engine Marketing Manager

Description

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We are looking for a Search Engine Marketing Manager to lead and execute our paid search marketing strategies across various platforms. The ideal candidate will have a strong background in SEM, including hands-on experience with Google Ads, Bing Ads, and other search engine marketing tools. You will be responsible for planning, implementing, and optimizing paid search campaigns to drive traffic, conversions, and ROI for our business. As a Search Engine Marketing Manager, you will collaborate with cross-functional teams including content, design, and analytics to ensure cohesive and effective campaigns. You will analyze campaign performance data, identify trends, and make data-driven recommendations for continuous improvement. Your role will also involve managing budgets, conducting keyword research, writing compelling ad copy, and staying up-to-date with the latest industry trends and best practices. Key responsibilities include developing SEM strategies aligned with business goals, managing and optimizing PPC campaigns, monitoring and reporting on campaign performance, and ensuring campaigns meet or exceed KPIs. You will also be expected to conduct A/B testing, manage bid strategies, and work closely with other marketing team members to integrate SEM with broader marketing initiatives. The successful candidate will possess excellent analytical skills, a deep understanding of SEM platforms, and the ability to manage multiple campaigns simultaneously. Strong communication skills and attention to detail are essential, as is the ability to adapt to a fast-paced and evolving digital marketing landscape. If you are passionate about driving results through paid search and enjoy working in a dynamic environment, we encourage you to apply.

Responsibilities

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  • Develop and implement SEM strategies to achieve business objectives
  • Manage and optimize PPC campaigns across Google Ads, Bing Ads, and other platforms
  • Conduct keyword research and competitive analysis
  • Write and test ad copy for maximum performance
  • Monitor, analyze, and report on campaign performance metrics
  • Manage campaign budgets and bid strategies
  • Collaborate with content, design, and analytics teams
  • Stay updated on SEM trends and best practices
  • Perform A/B testing to optimize ads and landing pages
  • Ensure campaigns meet or exceed KPIs and ROI targets

Requirements

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  • Bachelor’s degree in Marketing, Business, or related field
  • Proven experience managing SEM campaigns
  • Proficiency with Google Ads, Bing Ads, and analytics tools
  • Strong analytical and problem-solving skills
  • Excellent written and verbal communication skills
  • Experience with keyword research and bid management
  • Ability to manage multiple projects simultaneously
  • Familiarity with landing page optimization and A/B testing
  • Up-to-date with the latest SEM trends and technologies
  • Attention to detail and strong organizational skills

Potential interview questions

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  • What SEM platforms have you managed campaigns on?
  • Describe your experience with keyword research.
  • How do you measure the success of a paid search campaign?
  • Can you provide an example of a successful SEM strategy you implemented?
  • How do you stay updated with SEM trends and algorithm changes?
  • Describe your experience with A/B testing in SEM.
  • How do you manage campaign budgets and bids?
  • What analytics tools do you use to track SEM performance?
  • How do you collaborate with other marketing teams?
  • What challenges have you faced in SEM and how did you overcome them?