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Title
Text copied to clipboard!Programmatic Media Buyer
Description
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We are looking for a highly skilled and experienced Programmatic Media Buyer to join our dynamic marketing team. The ideal candidate will have a deep understanding of programmatic advertising, including the use of demand-side platforms (DSPs), data management platforms (DMPs), and real-time bidding (RTB). You will be responsible for planning, executing, and optimizing programmatic media campaigns to achieve our marketing objectives. This role requires a strategic thinker who can analyze data, identify trends, and make data-driven decisions to maximize ROI. You will work closely with our creative, analytics, and account management teams to ensure that our programmatic campaigns are aligned with our overall marketing strategy. The successful candidate will have a proven track record of managing large-scale programmatic campaigns, a strong analytical mindset, and the ability to thrive in a fast-paced environment. If you are passionate about digital marketing and have a knack for leveraging technology to drive results, we would love to hear from you.
Responsibilities
Text copied to clipboard!- Plan and execute programmatic media campaigns across various platforms.
- Utilize demand-side platforms (DSPs) to purchase digital advertising space.
- Monitor and optimize campaigns to ensure maximum ROI.
- Analyze campaign performance data to identify trends and insights.
- Collaborate with creative and analytics teams to develop effective ad creatives.
- Manage budgets and allocate resources effectively.
- Conduct A/B testing to determine the most effective strategies.
- Stay up-to-date with industry trends and best practices.
- Develop and maintain relationships with media vendors and partners.
- Prepare and present campaign performance reports to stakeholders.
- Ensure compliance with industry regulations and standards.
- Implement audience segmentation and targeting strategies.
- Utilize data management platforms (DMPs) for audience insights.
- Participate in strategic planning sessions with the marketing team.
- Troubleshoot and resolve any issues related to campaign execution.
- Provide recommendations for campaign improvements based on data analysis.
- Coordinate with account management to align campaign goals with client objectives.
- Maintain detailed documentation of campaign processes and results.
- Train and mentor junior team members on programmatic buying techniques.
- Evaluate new tools and technologies to enhance campaign performance.
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing, Advertising, or a related field.
- 3+ years of experience in programmatic media buying.
- Proficiency with demand-side platforms (DSPs) such as Google DV360, The Trade Desk, etc.
- Strong analytical skills and experience with data analysis tools.
- Excellent understanding of real-time bidding (RTB) and programmatic ecosystems.
- Experience with data management platforms (DMPs) and audience segmentation.
- Ability to manage multiple campaigns and projects simultaneously.
- Strong communication and presentation skills.
- Detail-oriented with strong organizational skills.
- Ability to work independently and as part of a team.
- Proven track record of managing large-scale programmatic campaigns.
- Knowledge of digital marketing trends and best practices.
- Experience with A/B testing and optimization techniques.
- Proficiency in Microsoft Office Suite, particularly Excel.
- Familiarity with ad verification and brand safety tools.
- Ability to troubleshoot and resolve technical issues.
- Strong problem-solving skills and a proactive attitude.
- Experience with budget management and resource allocation.
- Ability to work in a fast-paced, dynamic environment.
- Certification in programmatic advertising (preferred).
Potential interview questions
Text copied to clipboard!- Can you describe your experience with demand-side platforms (DSPs)?
- How do you approach optimizing programmatic campaigns for better performance?
- What strategies do you use for audience segmentation and targeting?
- Can you provide an example of a successful programmatic campaign you managed?
- How do you stay updated with the latest trends and best practices in programmatic advertising?
- What tools and technologies do you use for data analysis and reporting?
- How do you handle budget management and resource allocation for multiple campaigns?
- Can you describe a time when you had to troubleshoot a technical issue during a campaign?
- How do you collaborate with creative and analytics teams to develop effective ad creatives?
- What is your approach to A/B testing and campaign optimization?
- How do you ensure compliance with industry regulations and standards?
- Can you discuss your experience with data management platforms (DMPs)?
- How do you manage relationships with media vendors and partners?
- What metrics do you consider most important when evaluating campaign performance?
- How do you handle underperforming campaigns and what steps do you take to improve them?
- Can you describe your experience with ad verification and brand safety tools?
- How do you prioritize tasks and manage your time effectively in a fast-paced environment?
- What is your experience with training and mentoring junior team members?
- How do you approach strategic planning sessions with the marketing team?
- Can you discuss a challenging campaign you worked on and how you overcame the challenges?
