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Title
Text copied to clipboard!PPC Manager
Description
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We are looking for a highly skilled and data-driven PPC Manager to join our marketing team. The ideal candidate will be responsible for planning, implementing, and managing our pay-per-click (PPC) advertising campaigns across various platforms such as Google Ads, Bing Ads, and social media channels. This role requires a deep understanding of paid search strategies, keyword research, ad copywriting, bid management, and performance analysis.
As a PPC Manager, you will work closely with the digital marketing team to align PPC strategies with broader marketing goals. You will be expected to continuously monitor and optimize campaigns to maximize ROI, drive traffic, and generate leads or sales. You should be comfortable working with analytics tools and have a strong grasp of A/B testing methodologies to improve ad performance.
Your day-to-day responsibilities will include conducting keyword research, creating and testing ad copy, managing budgets, analyzing campaign performance, and reporting on key metrics. You will also stay up-to-date with the latest trends and best practices in PPC and digital marketing to ensure our campaigns remain competitive and effective.
This position is ideal for someone who is analytical, detail-oriented, and passionate about digital advertising. If you thrive in a fast-paced environment and have a proven track record of managing successful PPC campaigns, we would love to hear from you.
Responsibilities
Text copied to clipboard!- Develop and manage PPC campaigns across Google Ads, Bing, and social media platforms
- Conduct keyword research and competitor analysis
- Write compelling ad copy and perform A/B testing
- Monitor and optimize campaign performance to meet KPIs
- Manage daily, weekly, and monthly budgets
- Generate performance reports and provide actionable insights
- Collaborate with the marketing team to align PPC with overall strategy
- Stay updated on industry trends and platform updates
- Implement conversion tracking and analyze user behavior
- Identify opportunities for campaign expansion and improvement
Requirements
Text copied to clipboard!- Proven experience as a PPC Manager or similar role
- Strong knowledge of Google Ads, Bing Ads, and social media advertising
- Experience with analytics tools such as Google Analytics and SEMrush
- Excellent analytical and problem-solving skills
- Strong written and verbal communication skills
- Ability to manage multiple campaigns and meet deadlines
- Familiarity with A/B testing and conversion rate optimization
- Bachelor’s degree in Marketing, Business, or related field
- Google Ads certification is a plus
- Attention to detail and a results-driven mindset
Potential interview questions
Text copied to clipboard!- How many years of experience do you have managing PPC campaigns?
- Which PPC platforms are you most experienced with?
- Can you describe a successful PPC campaign you managed?
- How do you approach keyword research?
- What tools do you use for campaign analysis and reporting?
- How do you stay current with changes in PPC advertising?
- Have you worked with e-commerce or lead generation campaigns?
- What is your process for A/B testing ad creatives?
- How do you manage and allocate PPC budgets?
- Are you certified in Google Ads or any other platforms?