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Title

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Performance Marketing Manager

Description

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We are looking for a Performance Marketing Manager to join our dynamic team and lead the charge in driving measurable results through data-driven marketing strategies. In this role, you will be responsible for planning, executing, and optimizing performance-based marketing campaigns across various digital channels. Your expertise in analytics, creativity, and strategic thinking will be crucial in achieving our business objectives and maximizing ROI. As a Performance Marketing Manager, you will collaborate with cross-functional teams, including content creators, designers, and product managers, to ensure cohesive and impactful campaigns. You will also stay ahead of industry trends and emerging technologies to maintain a competitive edge in the market. The ideal candidate is a results-oriented professional with a passion for digital marketing, a strong analytical mindset, and a proven track record of success in performance marketing. If you thrive in a fast-paced environment and are eager to make a significant impact, we encourage you to apply.

Responsibilities

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  • Develop and execute performance marketing strategies to achieve business goals.
  • Manage and optimize campaigns across platforms such as Google Ads, Facebook, and LinkedIn.
  • Analyze campaign performance data and provide actionable insights to improve ROI.
  • Collaborate with creative teams to develop compelling ad content and visuals.
  • Monitor industry trends and competitor activities to identify new opportunities.
  • Conduct A/B testing to optimize ad performance and user engagement.
  • Prepare detailed reports on campaign performance and present findings to stakeholders.
  • Ensure campaigns align with brand guidelines and overall marketing strategy.

Requirements

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  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in performance marketing or digital advertising.
  • Strong analytical skills and proficiency in tools like Google Analytics and Excel.
  • Experience with PPC platforms such as Google Ads and social media advertising.
  • Excellent communication and collaboration skills.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Knowledge of SEO and content marketing is a plus.
  • Familiarity with marketing automation tools and CRM systems.

Potential interview questions

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  • Can you describe a successful performance marketing campaign you managed?
  • How do you approach optimizing campaigns for better ROI?
  • What tools and platforms do you use for performance marketing analytics?
  • How do you stay updated on the latest trends in digital marketing?
  • Can you share an example of a challenge you faced in a campaign and how you resolved it?