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Title

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Online Marketing Manager

Description

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We are looking for an experienced Online Marketing Manager to join our team and lead our digital marketing efforts. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services. You will play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads or customers. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. Your role will also involve analyzing data to measure the effectiveness of campaigns and making data-driven decisions to optimize performance. If you are passionate about digital marketing, have a creative mindset, and are results-oriented, we would love to hear from you.

Responsibilities

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  • Develop and execute digital marketing strategies to achieve business goals.
  • Manage and optimize online advertising campaigns across various platforms.
  • Monitor and analyze website traffic and user engagement metrics.
  • Collaborate with content creators to produce high-quality marketing materials.
  • Oversee social media accounts and ensure consistent brand messaging.
  • Conduct market research to identify trends and opportunities.
  • Track and report on the performance of all digital marketing campaigns.
  • Stay updated on the latest digital marketing trends and technologies.

Requirements

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  • Proven experience as an Online Marketing Manager or similar role.
  • Strong knowledge of SEO, SEM, and social media marketing.
  • Proficiency in web analytics tools such as Google Analytics.
  • Experience with email marketing and marketing automation tools.
  • Excellent communication and project management skills.
  • Ability to analyze data and make data-driven decisions.
  • Creative mindset with a focus on innovation and problem-solving.
  • Bachelor's degree in Marketing, Business, or a related field.

Potential interview questions

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  • Can you describe a successful digital marketing campaign you managed?
  • How do you stay updated on the latest digital marketing trends?
  • What tools and platforms do you use for online marketing?
  • How do you measure the success of a digital marketing campaign?
  • Can you provide an example of how you optimized a campaign based on data analysis?