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Title
Text copied to clipboard!Online Advertising Specialist
Description
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We are looking for an experienced Online Advertising Specialist to join our dynamic marketing team. The ideal candidate will be responsible for planning, executing, and optimizing online advertising campaigns across various digital platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels. You will play a crucial role in driving our company's online presence, increasing brand awareness, and generating high-quality leads and conversions.
As an Online Advertising Specialist, you will collaborate closely with our marketing, sales, and creative teams to develop targeted advertising strategies that align with our business objectives. You will be expected to analyze campaign performance data, identify trends, and make data-driven decisions to continuously improve campaign effectiveness and efficiency. Your expertise in digital advertising platforms, analytics tools, and audience targeting techniques will be essential in achieving our marketing goals.
The successful candidate will have a strong understanding of digital marketing principles, excellent analytical skills, and a proven track record of managing successful online advertising campaigns. You should be comfortable working in a fast-paced environment, managing multiple projects simultaneously, and adapting quickly to changing priorities and market conditions.
Your responsibilities will include conducting keyword research, creating compelling ad copy, designing and implementing landing pages, setting up conversion tracking, and monitoring campaign budgets. You will also be responsible for staying up-to-date with industry trends, best practices, and emerging technologies to ensure our advertising strategies remain competitive and effective.
In addition to technical skills, we are looking for someone who is creative, detail-oriented, and passionate about digital marketing. You should have excellent communication skills, both written and verbal, and be able to clearly articulate campaign strategies, results, and recommendations to stakeholders at all levels of the organization.
This role offers an exciting opportunity to work with a talented team of marketing professionals, contribute to the growth and success of our company, and further develop your skills and expertise in online advertising. We offer a supportive work environment, opportunities for professional development, and competitive compensation and benefits.
If you are a motivated, results-driven individual with a passion for digital marketing and online advertising, we encourage you to apply for this exciting opportunity. Join our team and help us achieve our ambitious marketing goals through innovative and effective online advertising strategies.
Responsibilities
Text copied to clipboard!- Develop, implement, and manage online advertising campaigns across multiple platforms.
- Conduct keyword research and audience targeting to optimize campaign performance.
- Create engaging ad copy and collaborate with designers to develop effective visuals.
- Monitor and analyze campaign performance metrics to identify areas for improvement.
- Manage advertising budgets and ensure efficient allocation of resources.
- Set up and maintain conversion tracking and reporting systems.
- Stay current with industry trends, best practices, and emerging technologies.
- Collaborate with internal teams to align advertising strategies with overall marketing objectives.
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing, Advertising, Communications, or related field.
- Minimum 2 years of experience managing online advertising campaigns.
- Proficiency in Google Ads, Facebook Ads, LinkedIn Ads, and other digital advertising platforms.
- Strong analytical skills and experience with analytics tools such as Google Analytics.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and meet tight deadlines.
- Creative mindset with strong attention to detail.
- Certifications in Google Ads or other relevant digital marketing certifications preferred.
Potential interview questions
Text copied to clipboard!- Can you describe your experience managing online advertising campaigns?
- How do you approach keyword research and audience targeting?
- What metrics do you track to measure the success of an advertising campaign?
- Can you provide an example of a successful campaign you managed and what made it successful?
- How do you stay updated with the latest trends and best practices in online advertising?
