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Title
Text copied to clipboard!Online Advertising Specialist
Description
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We are looking for an Online Advertising Specialist to join our dynamic marketing team. In this role, you will be responsible for creating, managing, and optimizing online advertising campaigns across various platforms to drive brand awareness, generate leads, and increase sales. The ideal candidate will have a deep understanding of digital advertising strategies, analytics, and tools, as well as a passion for staying ahead of industry trends. You will collaborate closely with other marketing professionals, designers, and content creators to ensure cohesive and effective campaigns. Your expertise in platforms such as Google Ads, Facebook Ads, and programmatic advertising will be critical in achieving our business objectives. This position offers an exciting opportunity to make a significant impact on our company's growth and success. If you are a data-driven, creative thinker with a proven track record in online advertising, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Develop and execute online advertising strategies to meet business goals.
- Manage and optimize campaigns on platforms like Google Ads, Facebook Ads, and others.
- Analyze campaign performance and provide actionable insights for improvement.
- Collaborate with the marketing team to align advertising efforts with overall strategy.
- Conduct keyword research and audience targeting to maximize campaign effectiveness.
- Monitor budgets and ensure campaigns stay within allocated spending limits.
- Stay updated on industry trends and emerging advertising technologies.
- Prepare detailed reports on campaign performance and ROI.
Requirements
Text copied to clipboard!- Proven experience in managing online advertising campaigns.
- Proficiency in platforms such as Google Ads, Facebook Ads, and programmatic advertising.
- Strong analytical skills and experience with tools like Google Analytics.
- Excellent communication and collaboration skills.
- Ability to manage multiple campaigns and meet deadlines.
- Knowledge of SEO and SEM best practices.
- Bachelor's degree in Marketing, Advertising, or a related field is preferred.
- Certification in Google Ads or similar platforms is a plus.
Potential interview questions
Text copied to clipboard!- Can you describe your experience with managing Google Ads campaigns?
- How do you measure the success of an online advertising campaign?
- What strategies do you use to optimize ad performance?
- Have you worked with programmatic advertising platforms? If so, which ones?
- How do you stay updated on the latest trends in online advertising?
- Can you provide an example of a successful campaign you managed?
- What tools do you use for analytics and reporting?
- How do you handle a campaign that is underperforming?