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Title
Text copied to clipboard!Marketing and PR Manager
Description
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We are looking for a dynamic and experienced Marketing and PR Manager to lead our brand communication and marketing initiatives. This role is ideal for a strategic thinker with a passion for storytelling, brand development, and media relations. The Marketing and PR Manager will be responsible for developing and executing comprehensive marketing strategies that align with our business goals, while also managing public relations efforts to enhance our brand image and reputation.
The ideal candidate will have a strong background in both marketing and public relations, with proven experience in campaign management, media outreach, content creation, and digital marketing. You will work closely with cross-functional teams including sales, product development, and executive leadership to ensure consistent messaging and brand alignment across all channels.
Key responsibilities include creating and managing marketing campaigns, overseeing social media and digital content, coordinating with media outlets, organizing promotional events, and analyzing campaign performance metrics. You will also be responsible for crisis communication planning and execution, ensuring that the company maintains a positive public image in all situations.
To succeed in this role, you must be a creative and analytical thinker, an excellent communicator, and a proactive leader. You should be comfortable working in a fast-paced environment and managing multiple projects simultaneously. A deep understanding of current marketing trends, digital platforms, and public relations best practices is essential.
This is a full-time position with opportunities for growth and advancement within the company. If you are passionate about building strong brands and creating impactful marketing and PR strategies, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Develop and implement integrated marketing and PR strategies
- Manage brand messaging across all communication channels
- Plan and execute marketing campaigns and promotional events
- Oversee content creation for digital and print media
- Build and maintain relationships with media and influencers
- Monitor and analyze campaign performance metrics
- Coordinate with internal teams to align marketing efforts
- Manage crisis communication and reputation management
- Lead social media strategy and community engagement
- Prepare press releases, speeches, and promotional materials
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Communications, or related field
- 5+ years of experience in marketing and public relations
- Strong written and verbal communication skills
- Proficiency in digital marketing tools and platforms
- Experience with media relations and press outreach
- Ability to manage multiple projects and deadlines
- Creative thinking and problem-solving skills
- Strong leadership and team management abilities
- Knowledge of branding and market research
- Experience in crisis communication is a plus
Potential interview questions
Text copied to clipboard!- What experience do you have in managing marketing campaigns?
- Can you describe a successful PR strategy you implemented?
- How do you measure the effectiveness of a marketing campaign?
- What digital marketing tools are you proficient in?
- How do you handle negative publicity or a PR crisis?
- Describe your experience with media relations.
- How do you ensure brand consistency across channels?
- What is your approach to content creation and storytelling?
- Have you managed a team before? If so, how many people?
- What industries have you worked in previously?
