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Title
Text copied to clipboard!Marketing Analytics Manager
Description
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We are looking for a Marketing Analytics Manager to lead the development and execution of data-driven marketing strategies that drive business growth and improve customer engagement. This role requires a strategic thinker with strong analytical skills and a deep understanding of marketing performance metrics, customer segmentation, and campaign optimization. The ideal candidate will work closely with marketing, sales, product, and data teams to provide actionable insights that inform decision-making and enhance marketing effectiveness.
As a Marketing Analytics Manager, you will be responsible for designing and implementing measurement frameworks, developing dashboards and reports, and conducting in-depth analyses to evaluate the success of marketing initiatives. You will also play a key role in identifying trends, forecasting performance, and recommending improvements to maximize ROI. Your ability to translate complex data into clear, compelling narratives will be essential in influencing stakeholders and driving strategic initiatives.
You should have experience with marketing analytics tools such as Google Analytics, Adobe Analytics, Tableau, and SQL, as well as a strong understanding of digital marketing channels including paid media, email, SEO, and social media. A background in statistics, data science, or a related field is highly desirable.
This is an exciting opportunity for a data-savvy marketing professional to make a significant impact in a fast-paced, results-oriented environment. If you are passionate about using data to drive marketing success and thrive in a collaborative setting, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Develop and implement marketing analytics strategies and frameworks
- Analyze campaign performance and provide actionable insights
- Create and maintain dashboards and reports for key stakeholders
- Collaborate with marketing, sales, and product teams to align goals
- Monitor KPIs and identify trends to inform marketing decisions
- Conduct customer segmentation and behavior analysis
- Forecast marketing performance and ROI
- Optimize marketing spend across channels
- Ensure data accuracy and integrity in reporting
- Present findings and recommendations to senior leadership
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Statistics, Data Science, or related field
- 5+ years of experience in marketing analytics or related role
- Proficiency in analytics tools such as Google Analytics, Tableau, SQL
- Strong understanding of digital marketing channels and metrics
- Excellent analytical and problem-solving skills
- Ability to communicate complex data clearly to non-technical audiences
- Experience with A/B testing and campaign optimization
- Strong project management and organizational skills
- Attention to detail and commitment to data accuracy
- Ability to work collaboratively in a cross-functional team environment
Potential interview questions
Text copied to clipboard!- Can you describe your experience with marketing analytics tools?
- How have you used data to improve marketing performance?
- What is your approach to campaign measurement and reporting?
- How do you ensure data accuracy in your analyses?
- Describe a time when your insights influenced a marketing strategy.
- What KPIs do you consider most important for digital marketing?
- How do you handle conflicting data or unclear results?
- What experience do you have with customer segmentation?
- How do you prioritize multiple analytics projects?
- What is your experience with forecasting marketing performance?
