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Title
Text copied to clipboard!Market Intelligence Manager
Description
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We are looking for a highly skilled and experienced Market Intelligence Manager to join our dynamic team. The ideal candidate will be responsible for gathering, analyzing, and interpreting market data to provide actionable insights that will drive our business strategies and decisions. This role requires a deep understanding of market research methodologies, competitive analysis, and data interpretation. The Market Intelligence Manager will work closely with various departments, including marketing, sales, product development, and executive leadership, to ensure that our company remains competitive and informed about market trends, customer preferences, and industry developments. The successful candidate will have a strong analytical mindset, excellent communication skills, and the ability to translate complex data into clear and concise reports. Additionally, the Market Intelligence Manager will be responsible for managing a team of analysts, overseeing the development and implementation of research projects, and ensuring the accuracy and reliability of all market intelligence activities. This is a critical role that will have a significant impact on our company's growth and success.
Responsibilities
Text copied to clipboard!- Conduct comprehensive market research to identify trends, opportunities, and threats.
- Analyze competitive landscape and provide insights on competitors' strategies.
- Develop and maintain market intelligence databases and dashboards.
- Collaborate with cross-functional teams to support strategic planning and decision-making.
- Prepare detailed reports and presentations for executive leadership.
- Monitor industry developments and provide regular updates to key stakeholders.
- Manage and mentor a team of market analysts.
- Design and implement research projects to gather primary and secondary data.
- Evaluate and select appropriate research methodologies and tools.
- Ensure the accuracy and reliability of market intelligence data.
- Identify and assess potential market opportunities for new products and services.
- Support marketing and sales teams with data-driven insights and recommendations.
- Track and analyze key performance indicators (KPIs) related to market intelligence activities.
- Develop and maintain relationships with external research vendors and partners.
- Stay up-to-date with the latest market research trends and best practices.
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing, Business, Economics, or a related field.
- Master's degree preferred.
- 5+ years of experience in market research or market intelligence.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Proficiency in market research tools and software.
- Experience managing and mentoring a team.
- Ability to work independently and as part of a team.
- Strong project management skills.
- Attention to detail and accuracy.
- Ability to translate complex data into actionable insights.
- Knowledge of industry trends and competitive landscape.
- Experience with data visualization tools (e.g., Tableau, Power BI).
- Strong organizational and time management skills.
- Ability to handle multiple projects simultaneously.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
- Experience with statistical analysis software (e.g., SPSS, SAS) is a plus.
- Strong understanding of market research methodologies.
- Ability to work under pressure and meet tight deadlines.
Potential interview questions
Text copied to clipboard!- Can you describe your experience with market research methodologies?
- How do you stay updated with industry trends and developments?
- Can you provide an example of a market intelligence project you led?
- How do you ensure the accuracy and reliability of your data?
- Describe a time when your market insights significantly impacted business strategy.
- How do you manage and prioritize multiple research projects?
- What tools and software are you proficient in for market analysis?
- How do you handle tight deadlines and pressure in your work?
- Can you describe your experience managing a team of analysts?
- How do you communicate complex data to non-technical stakeholders?
