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Title
Text copied to clipboard!Lead Generation Manager
Description
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We are looking for a Lead Generation Manager to join our dynamic marketing team and play a critical role in driving the growth of our customer base. This position is responsible for developing and executing strategies to attract and convert high-quality leads that align with our target market. The ideal candidate will have a strong background in digital marketing, data analysis, and sales funnel optimization.
As a Lead Generation Manager, you will collaborate closely with the sales, marketing, and product teams to ensure alignment on lead quality, campaign effectiveness, and conversion metrics. You will be expected to manage multiple lead generation campaigns across various channels including email, social media, paid advertising, SEO, and events. Your ability to analyze data and adjust strategies in real-time will be key to your success.
You will also be responsible for identifying new lead sources, managing lead databases, and implementing tools and technologies that enhance lead acquisition and nurturing. A successful candidate will be results-driven, highly organized, and capable of managing both strategy and execution.
This role requires a deep understanding of customer personas, buyer journeys, and the ability to craft compelling messaging that resonates with potential clients. You should be comfortable working in a fast-paced environment and have a passion for continuous improvement and innovation in marketing practices.
If you are a strategic thinker with a proven track record in lead generation and a desire to make a measurable impact on business growth, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Develop and implement lead generation strategies across multiple channels
- Collaborate with sales and marketing teams to align lead generation efforts
- Manage and optimize lead nurturing campaigns
- Analyze campaign performance and adjust tactics accordingly
- Identify and test new lead sources and acquisition channels
- Maintain and segment lead databases for targeted outreach
- Use marketing automation tools to streamline lead processes
- Create reports and dashboards to track lead metrics
- Ensure lead quality and readiness for sales handoff
- Coordinate with content team to develop lead magnets and landing pages
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Business, or related field
- 3+ years of experience in lead generation or digital marketing
- Proficiency with CRM and marketing automation platforms
- Strong analytical and data interpretation skills
- Excellent communication and collaboration abilities
- Experience with SEO, SEM, and paid media campaigns
- Ability to manage multiple projects simultaneously
- Knowledge of sales funnels and conversion optimization
- Creative thinking and problem-solving skills
- Familiarity with A/B testing and performance tracking tools
Potential interview questions
Text copied to clipboard!- What lead generation strategies have you found most effective?
- How do you measure the success of a lead generation campaign?
- Describe a time you improved lead quality or conversion rates.
- What tools and platforms do you use for lead generation?
- How do you align marketing and sales teams on lead criteria?
- Can you provide an example of a successful multi-channel campaign?
- How do you stay updated on lead generation trends?
- What role does content play in your lead generation efforts?
- How do you handle underperforming campaigns?
- What experience do you have with marketing automation tools?
