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Title
Text copied to clipboard!Email Marketing Manager
Description
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We are looking for an experienced Email Marketing Manager to join our dynamic marketing team. The ideal candidate will be responsible for creating, managing, and optimizing email marketing campaigns to drive engagement, retention, and revenue. You will work closely with the content, design, and analytics teams to ensure that our email marketing efforts are aligned with our overall marketing strategy and business goals. Your role will involve segmenting email lists, A/B testing, analyzing campaign performance, and implementing best practices to improve open rates, click-through rates, and conversion rates. You should have a strong understanding of email marketing platforms, automation tools, and data analytics. Additionally, you will be expected to stay up-to-date with the latest trends and technologies in email marketing to ensure that our campaigns are innovative and effective. If you are a strategic thinker with a passion for email marketing and a proven track record of success, we would love to hear from you.
Responsibilities
Text copied to clipboard!- Develop and execute email marketing campaigns to drive engagement and revenue.
- Segment email lists based on user behavior and demographics.
- Create and manage email marketing calendars.
- Collaborate with content and design teams to create compelling email content.
- Conduct A/B testing to optimize email performance.
- Analyze email campaign performance and provide actionable insights.
- Implement best practices for email deliverability and compliance.
- Manage email marketing automation tools and platforms.
- Monitor and report on key email marketing metrics.
- Stay up-to-date with industry trends and best practices.
- Work with the analytics team to track and measure campaign ROI.
- Develop strategies to grow and maintain email subscriber lists.
- Ensure all email campaigns are aligned with overall marketing strategy.
- Coordinate with other marketing channels to ensure cohesive messaging.
- Manage email marketing budget and resources.
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing, Communications, or related field.
- 3+ years of experience in email marketing.
- Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot).
- Strong understanding of email marketing best practices.
- Experience with A/B testing and email optimization.
- Excellent analytical skills and ability to interpret data.
- Strong project management skills.
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a team environment.
- Attention to detail and strong organizational skills.
- Experience with marketing automation tools.
- Knowledge of HTML/CSS is a plus.
- Ability to manage multiple projects simultaneously.
- Creative thinking and problem-solving skills.
- Strong understanding of customer segmentation and targeting.
Potential interview questions
Text copied to clipboard!- Can you describe your experience with email marketing platforms?
- How do you approach segmenting email lists?
- What strategies do you use to improve email open rates?
- Can you provide an example of a successful email campaign you managed?
- How do you stay updated with the latest email marketing trends?
- What metrics do you consider most important for email campaign performance?
- How do you handle email deliverability issues?
- Can you describe your experience with A/B testing in email marketing?
- How do you ensure compliance with email marketing regulations?
- What is your approach to collaborating with content and design teams?