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Title
Text copied to clipboard!Email Marketing Manager
Description
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We are looking for an experienced Email Marketing Manager to lead our email marketing strategy and execution. This role is critical in driving customer engagement, retention, and revenue through effective email campaigns. The ideal candidate will have a strong understanding of email marketing best practices, data analysis, and customer segmentation. You will be responsible for creating, testing, and optimizing email campaigns that align with our brand voice and business goals.
As an Email Marketing Manager, you will collaborate with cross-functional teams including content, design, product, and sales to ensure cohesive messaging and campaign success. You will manage the email marketing calendar, develop automated workflows, and continuously analyze campaign performance to identify areas for improvement. Your ability to interpret data and translate insights into actionable strategies will be key to your success in this role.
You should be familiar with email marketing platforms such as Mailchimp, HubSpot, or Salesforce Marketing Cloud, and have experience with A/B testing, deliverability optimization, and compliance with email regulations such as CAN-SPAM and GDPR. Strong communication skills, attention to detail, and a passion for digital marketing are essential.
This is a great opportunity for someone who thrives in a fast-paced environment and is eager to make a measurable impact on business outcomes through email marketing. If you are a strategic thinker with a creative mindset and a data-driven approach, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Develop and execute email marketing strategies to drive engagement and conversions
- Manage and optimize email marketing campaigns, including newsletters, promotions, and automated flows
- Segment email lists based on customer behavior, preferences, and demographics
- Conduct A/B testing to improve open rates, click-through rates, and conversions
- Monitor and analyze campaign performance metrics and KPIs
- Ensure compliance with email marketing laws and best practices
- Collaborate with content, design, and product teams to create compelling email content
- Maintain and update the email marketing calendar
- Manage email marketing tools and platforms
- Continuously identify opportunities to improve email performance and ROI
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Communications, or related field
- 3+ years of experience in email marketing or digital marketing
- Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud)
- Strong analytical skills and experience with data analysis tools
- Knowledge of email marketing regulations (CAN-SPAM, GDPR)
- Excellent written and verbal communication skills
- Experience with A/B testing and campaign optimization
- Ability to manage multiple projects and meet deadlines
- Attention to detail and strong organizational skills
- Creative mindset with a strategic approach to marketing
Potential interview questions
Text copied to clipboard!- What email marketing platforms have you used and which do you prefer?
- Can you describe a successful email campaign you managed?
- How do you approach A/B testing in email marketing?
- How do you ensure compliance with email regulations?
- What metrics do you track to measure email campaign success?
- How do you handle email list segmentation?
- Describe a time you improved an underperforming email campaign.
- How do you stay updated on email marketing trends?
- What is your experience with automated email workflows?
- How do you collaborate with other teams on email content?
