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Title
Text copied to clipboard!Digital Media Buyer
Description
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We are looking for a highly skilled Digital Media Buyer to join our dynamic marketing team. The ideal candidate will have a deep understanding of digital advertising platforms, including but not limited to Google Ads, Facebook Ads, and programmatic buying. You will be responsible for planning, executing, and optimizing digital media campaigns to achieve our marketing objectives. Your role will involve analyzing data to make informed decisions, negotiating with vendors, and ensuring that our advertising efforts are cost-effective and impactful. You should be comfortable working in a fast-paced environment and be able to manage multiple campaigns simultaneously. Strong analytical skills, attention to detail, and a passion for digital marketing are essential for this role. You will collaborate closely with our creative, analytics, and strategy teams to ensure that our digital media efforts align with our overall marketing goals. If you are a strategic thinker with a proven track record in digital media buying, we would love to hear from you.
Responsibilities
Text copied to clipboard!- Plan and execute digital media campaigns across various platforms.
- Analyze campaign performance and optimize for better results.
- Negotiate rates and contracts with media vendors.
- Monitor and report on key performance indicators (KPIs).
- Collaborate with creative and analytics teams to develop effective campaigns.
- Manage budgets and ensure cost-effective media buying.
- Stay updated on industry trends and best practices.
- Conduct market research to identify target audiences.
- Develop and present campaign strategies to stakeholders.
- Ensure compliance with advertising regulations and guidelines.
- Utilize data analytics tools to track and measure campaign success.
- Adjust strategies based on performance data and insights.
- Coordinate with external agencies and partners as needed.
- Maintain strong relationships with media vendors and partners.
- Prepare detailed reports and presentations for management.
- Implement A/B testing to optimize ad performance.
- Ensure timely delivery of all digital media assets.
- Manage and update media buying software and tools.
- Provide training and support to junior team members.
- Participate in team meetings and contribute to strategic discussions.
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing, Advertising, or a related field.
- 3+ years of experience in digital media buying.
- Proficiency in Google Ads, Facebook Ads, and programmatic buying.
- Strong analytical and data interpretation skills.
- Excellent negotiation and communication skills.
- Ability to manage multiple campaigns simultaneously.
- Experience with media buying software and tools.
- Strong attention to detail and organizational skills.
- Ability to work in a fast-paced environment.
- Knowledge of digital marketing trends and best practices.
- Proven track record of successful digital media campaigns.
- Experience with A/B testing and optimization techniques.
- Ability to work collaboratively with cross-functional teams.
- Strong problem-solving skills and strategic thinking.
- Proficiency in Microsoft Office Suite, especially Excel.
- Familiarity with data analytics tools like Google Analytics.
- Ability to present complex data in a clear and concise manner.
- Experience in budget management and cost optimization.
- Strong project management skills.
- Ability to adapt to changing market conditions and strategies.
Potential interview questions
Text copied to clipboard!- Can you describe your experience with Google Ads and Facebook Ads?
- How do you approach optimizing a digital media campaign?
- Can you provide an example of a successful campaign you managed?
- How do you stay updated on industry trends and best practices?
- What strategies do you use for negotiating with media vendors?
- How do you handle multiple campaigns simultaneously?
- Can you describe a time when you had to adjust a campaign strategy based on performance data?
- What tools and software do you use for media buying and analytics?
- How do you ensure compliance with advertising regulations?
- Can you describe your experience with A/B testing and optimization?
- How do you collaborate with creative and analytics teams?
- What is your approach to budget management and cost optimization?
- How do you present complex data to stakeholders?
- Can you describe a challenging campaign you managed and how you overcame the challenges?
- What is your experience with programmatic buying?
- How do you ensure timely delivery of digital media assets?
- Can you describe your experience with market research and audience targeting?
- How do you manage relationships with media vendors and partners?
- What is your approach to training and supporting junior team members?
- How do you adapt to changing market conditions and strategies?
