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Title
Text copied to clipboard!Digital Media Buyer
Description
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We are looking for a Digital Media Buyer to join our dynamic marketing team. The ideal candidate will be responsible for planning, executing, and optimizing digital media campaigns across various platforms such as Google Ads, Facebook, Instagram, LinkedIn, and programmatic networks. This role requires a data-driven mindset, strong analytical skills, and a deep understanding of digital advertising trends and technologies.
As a Digital Media Buyer, you will collaborate with internal stakeholders including marketing strategists, content creators, and designers to ensure campaigns align with business goals and brand messaging. You will be expected to manage budgets, monitor performance metrics, and continuously optimize campaigns to maximize ROI. The role also involves negotiating with media vendors, analyzing campaign data, and preparing detailed performance reports.
A successful candidate will have a strong grasp of digital marketing concepts, experience with media buying platforms, and the ability to interpret data to make informed decisions. You should be comfortable working in a fast-paced environment and managing multiple campaigns simultaneously. Attention to detail, creativity, and strategic thinking are essential qualities for this position.
This is an excellent opportunity for someone looking to grow their career in digital marketing and play a key role in driving brand awareness, customer acquisition, and revenue growth through paid media strategies.
Responsibilities
Text copied to clipboard!- Plan and execute digital media buying strategies across multiple platforms
- Manage and optimize paid campaigns on Google Ads, Facebook, Instagram, and more
- Monitor campaign performance and adjust strategies to improve ROI
- Collaborate with creative and content teams to develop effective ad creatives
- Negotiate rates and placements with media vendors and platforms
- Analyze campaign data and generate performance reports
- Stay updated on digital advertising trends and platform updates
- Ensure campaigns align with brand guidelines and business objectives
- Track and manage advertising budgets effectively
- Conduct A/B testing to improve ad performance
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Advertising, or related field
- 2+ years of experience in digital media buying or paid advertising
- Proficiency in Google Ads, Facebook Ads Manager, and other ad platforms
- Strong analytical skills and experience with data analysis tools
- Excellent communication and negotiation skills
- Ability to manage multiple campaigns and meet deadlines
- Familiarity with programmatic advertising and DSPs is a plus
- Experience with A/B testing and conversion rate optimization
- Knowledge of SEO and web analytics tools is beneficial
- Detail-oriented with a strategic mindset
Potential interview questions
Text copied to clipboard!- What digital advertising platforms have you worked with?
- Can you describe a successful campaign you managed?
- How do you approach budget allocation across channels?
- What tools do you use to analyze campaign performance?
- How do you stay current with digital marketing trends?
- Describe a time you optimized a campaign for better ROI.
- What is your experience with programmatic advertising?
- How do you collaborate with creative teams?
- What metrics do you prioritize when evaluating campaign success?
- Have you ever managed multiple campaigns simultaneously?
