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Title
Text copied to clipboard!Digital Media Buyer
Description
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We are looking for a skilled Digital Media Buyer to join our team and take charge of planning, executing, and optimizing our digital advertising campaigns. As a Digital Media Buyer, you will play a critical role in driving our online marketing efforts by identifying the best platforms, negotiating ad placements, and ensuring that our campaigns achieve maximum ROI. You will work closely with the marketing team to align advertising strategies with overall business goals and ensure that our brand reaches the right audience at the right time.
In this role, you will analyze market trends, audience behavior, and campaign performance to make data-driven decisions. You will also be responsible for managing budgets, tracking expenditures, and reporting on campaign outcomes. The ideal candidate is detail-oriented, analytical, and has a deep understanding of digital advertising platforms such as Google Ads, Facebook Ads, and programmatic advertising tools.
Your ability to stay updated on the latest trends in digital marketing and adapt to the ever-changing landscape of online advertising will be crucial to your success. If you are passionate about digital media, have a knack for numbers, and enjoy working in a fast-paced environment, we would love to hear from you.
Responsibilities
Text copied to clipboard!- Plan and execute digital advertising campaigns across various platforms.
- Negotiate ad placements and rates with media vendors.
- Monitor and optimize campaign performance to achieve maximum ROI.
- Analyze market trends and audience behavior to inform strategy.
- Manage advertising budgets and track expenditures.
- Collaborate with the marketing team to align campaigns with business goals.
- Prepare detailed reports on campaign performance and outcomes.
- Stay updated on the latest digital advertising trends and tools.
Requirements
Text copied to clipboard!- Proven experience as a Digital Media Buyer or similar role.
- Strong knowledge of digital advertising platforms like Google Ads and Facebook Ads.
- Excellent analytical skills and attention to detail.
- Ability to manage multiple campaigns and meet deadlines.
- Strong negotiation and communication skills.
- Proficiency in data analysis and reporting tools.
- Bachelor's degree in Marketing, Advertising, or a related field.
- Familiarity with programmatic advertising is a plus.
Potential interview questions
Text copied to clipboard!- Can you describe your experience with digital advertising platforms?
- How do you approach optimizing a campaign for better performance?
- What strategies do you use to negotiate with media vendors?
- Can you provide an example of a successful campaign you managed?
- How do you stay updated on the latest trends in digital advertising?
- What tools do you use for data analysis and reporting?
- How do you handle tight deadlines and multiple campaigns simultaneously?
- What is your experience with programmatic advertising?