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Title
Text copied to clipboard!Digital Marketing Specialist
Description
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We are looking for a highly skilled Digital Marketing Specialist to join our dynamic team. The ideal candidate will have a deep understanding of digital marketing channels, strategies, and tools. You will be responsible for planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills. As a Digital Marketing Specialist, you will be responsible for developing and managing digital marketing campaigns, optimizing content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc. You will also be responsible for tracking the website traffic flow and providing internal reports regularly. You will identify new digital marketing trends and ensure that the brand is in front of the industry developments. You will also work on SEO of the website pages, edit and post content, videos, podcasts, and audio content on online sites. You will promote the company's product and services in the digital space. You will execute social media efforts to improve KPIs, likes, shares, tweets, etc. You will create and execute SMS, and email-based marketing campaigns. You will review new technologies and keep the company at the forefront of developments in digital marketing. The role requires a high level of creativity, attention to detail, and project management skills. You will work closely with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. You will also be responsible for analyzing the performance of campaigns and making recommendations for improvement. The ideal candidate will have a proven track record of managing successful digital marketing campaigns and a strong understanding of current online marketing concepts, strategy, and best practices. You should be able to work independently and as part of a team, and have excellent communication and organizational skills. If you are passionate about digital marketing and want to make a significant impact on our company's growth, we would love to hear from you.
Responsibilities
Text copied to clipboard!- Develop and manage digital marketing campaigns.
- Optimize content for the website and social networking channels.
- Track website traffic flow and provide internal reports.
- Identify new digital marketing trends.
- Work on SEO of the website pages.
- Edit and post content, videos, podcasts, and audio content online.
- Promote the company's product and services in the digital space.
- Execute social media efforts to improve KPIs.
- Create and execute SMS and email-based marketing campaigns.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
- Analyze the performance of campaigns and make recommendations for improvement.
- Work closely with the marketing team and supporting teams.
- Manage the budget for digital marketing campaigns.
- Coordinate with vendors to launch campaigns on time and on budget.
- Monitor and report on competitor activity.
- Develop and implement link building strategies.
- Collaborate with designers to improve user experience.
- Use Google Analytics, Google AdWords, and other relevant sites.
- Stay up-to-date with the latest trends and best practices in online marketing and measurement.
Requirements
Text copied to clipboard!- Proven experience as a Digital Marketing Specialist or similar role.
- Excellent understanding of digital marketing concepts and best practices.
- Experience with B2C social media, Google AdWords, and email campaigns.
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- Perfect knowledge of web analytics tools (e.g., Google Analytics, NetInsight, WebTrends, etc.).
- Skills and experience in creative content writing.
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.
- BSc/BA in marketing or relevant field.
- Experience with SEO/SEM, Google Analytics, and CRM software.
- Familiarity with web design and HTML.
- Strong project management skills.
- Ability to work independently and as part of a team.
- Strong organizational and time-management abilities.
- Attention to detail and problem-solving skills.
- Ability to manage multiple projects simultaneously.
- Experience with A/B and multivariate experiments.
- Knowledge of marketing automation tools.
- Understanding of online customer acquisition and conversion.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Potential interview questions
Text copied to clipboard!- Can you describe a successful digital marketing campaign you have managed?
- How do you stay updated with the latest digital marketing trends?
- What tools and software do you use for digital marketing?
- How do you measure the success of a digital marketing campaign?
- Can you provide an example of how you improved a website's SEO?
- How do you handle negative feedback or comments on social media?
- What strategies do you use for email marketing?
- How do you prioritize your tasks when managing multiple campaigns?
- Can you describe a time when you had to work with a tight budget?
- How do you ensure that your digital marketing efforts align with the overall business goals?
