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Title
Text copied to clipboard!Digital Marketing Consultant
Description
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We are looking for a highly skilled and experienced Digital Marketing Consultant to join our team and help drive our clients' online marketing success. As a Digital Marketing Consultant, you will be responsible for developing, implementing, and managing marketing campaigns that promote a company’s products or services. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital Marketing Consultants will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
You should be analytical, creative, and possess excellent communication skills. You will be expected to stay up-to-date with the latest trends and best practices in online marketing and measurement. Your goal will be to ensure that our clients’ digital marketing efforts have the highest possible return on investment (ROI).
Key areas of focus include SEO/SEM, email marketing, social media, content marketing, and analytics. You will also provide strategic advice to clients on how to improve their digital presence and performance.
This is an exciting opportunity for someone who is passionate about digital marketing and wants to make a tangible impact on business growth. If you are a strategic thinker with a proven track record in digital marketing, we would love to hear from you.
Responsibilities
Text copied to clipboard!- Develop and implement digital marketing strategies
- Manage SEO/SEM, email, social media, and display advertising campaigns
- Measure and report performance of all digital marketing campaigns
- Identify trends and insights to optimize spend and performance
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience
- Provide strategic advice to clients on digital marketing best practices
- Stay up-to-date with the latest digital marketing trends and technologies
- Manage and improve lead generation campaigns
- Monitor competitors and provide suggestions for improvement
Requirements
Text copied to clipboard!- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- BS/MS degree in marketing or a related field
Potential interview questions
Text copied to clipboard!- Can you describe a successful digital marketing campaign you led?
- What digital marketing tools and platforms are you most proficient in?
- How do you stay current with digital marketing trends?
- What is your approach to SEO and SEM strategy?
- How do you measure the effectiveness of a digital marketing campaign?
- Describe a time when you had to adjust a campaign mid-way. What did you do?
- What industries have you worked with in digital marketing?
- How do you handle underperforming campaigns?
- What is your experience with Google Analytics and other tracking tools?
- How do you prioritize tasks when managing multiple campaigns?
