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Title
Text copied to clipboard!Digital Marketer
Description
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We are looking for a Digital Marketer to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote a company and its products or services. This role plays a major part in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
The Digital Marketer should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
Key areas of responsibility include SEO/SEM, email marketing, social media, content marketing, and digital advertising. The candidate should be analytical and data-driven, with the ability to interpret data and make informed decisions to optimize performance.
The successful candidate will also stay up to date with the latest trends and best practices in online marketing and measurement. They should be creative, self-motivated, and able to work independently as well as part of a team.
This is an exciting opportunity for someone who is passionate about digital marketing and wants to make a significant impact in a fast-paced and growing organization.
Responsibilities
Text copied to clipboard!- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Manage and maintain the organization’s website
- Write and optimize content for the website and social networking accounts
- Track and analyze website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Edit and post videos, podcasts, and audio content to online sites
- Arrange webinars and webcasts
- Create online banner adverts and oversee pay per click (PPC) ad management
- Write copy for email marketing campaigns
Requirements
Text copied to clipboard!- Proven working experience in digital marketing
- Strong understanding of current online marketing concepts, strategy, and best practices
- Experience in SEO, email marketing, and social media
- Experience in e-commerce, PPC, and affiliate marketing is a plus
- Bachelor’s degree in marketing or a related field
- Excellent written and verbal communication skills
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Proficiency in marketing software and tools such as Google Analytics, AdWords, and CRM systems
- Ability to work independently and as part of a team
Potential interview questions
Text copied to clipboard!- What digital marketing tools and platforms are you most experienced with?
- Can you describe a successful digital campaign you’ve managed?
- How do you stay current with digital marketing trends?
- What is your experience with SEO and SEM?
- How do you measure the success of a digital marketing campaign?
- Have you worked with content management systems before?
- What strategies do you use to increase website traffic?
- How do you approach social media marketing?
- What is your experience with email marketing platforms?
- Can you provide examples of how you’ve used data to improve campaign performance?
