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Title

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Digital Advertising Specialist

Description

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We are looking for a Digital Advertising Specialist to join our dynamic marketing team. In this role, you will be responsible for planning, executing, and optimizing online advertising campaigns across various platforms to drive brand awareness, engagement, and conversions. You will work closely with cross-functional teams, including content creators, designers, and data analysts, to ensure campaigns align with business objectives and deliver measurable results. The ideal candidate is a data-driven professional with a deep understanding of digital advertising trends, tools, and best practices. You should have a proven track record of managing successful campaigns and a passion for staying ahead of the curve in the ever-evolving digital landscape. Your expertise in platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising will be critical in achieving our marketing goals. Additionally, you will be responsible for analyzing campaign performance, generating insights, and making data-backed recommendations to improve ROI. If you are a creative thinker with strong analytical skills and a knack for problem-solving, we encourage you to apply. This is an exciting opportunity to make a significant impact on our brand's digital presence and growth.

Responsibilities

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  • Develop and execute digital advertising strategies to meet business objectives.
  • Manage campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
  • Monitor and analyze campaign performance metrics to optimize results.
  • Collaborate with content and design teams to create compelling ad creatives.
  • Conduct A/B testing to improve ad performance and conversion rates.
  • Stay updated on industry trends and emerging advertising technologies.
  • Prepare detailed reports on campaign performance and ROI.
  • Ensure compliance with platform policies and advertising guidelines.

Requirements

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  • Bachelor's degree in Marketing, Advertising, or a related field.
  • Proven experience in managing digital advertising campaigns.
  • Proficiency in tools like Google Ads, Facebook Ads Manager, and analytics platforms.
  • Strong analytical skills and ability to interpret data to make informed decisions.
  • Excellent communication and collaboration skills.
  • Knowledge of SEO and SEM best practices.
  • Ability to manage multiple projects and meet deadlines.
  • Certification in Google Ads or Facebook Blueprint is a plus.

Potential interview questions

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  • Can you describe a successful digital advertising campaign you managed?
  • How do you approach optimizing underperforming campaigns?
  • What tools and platforms do you use for campaign management and analytics?
  • How do you stay updated on the latest trends in digital advertising?
  • Can you provide an example of how you used data to improve campaign performance?