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Title
Text copied to clipboard!Consumer Insights Analyst
Description
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We are looking for a Consumer Insights Analyst to join our dynamic team and help drive strategic decision-making through deep understanding of consumer behavior. As a Consumer Insights Analyst, you will be responsible for gathering, analyzing, and interpreting data related to customer preferences, attitudes, and behaviors. Your insights will directly influence product development, marketing strategies, and overall business direction.
In this role, you will collaborate with cross-functional teams including marketing, product development, and sales to ensure that consumer perspectives are integrated into all aspects of the business. You will design and conduct qualitative and quantitative research studies, manage third-party research vendors, and synthesize findings into actionable recommendations.
The ideal candidate is passionate about understanding what drives consumer decisions, has strong analytical skills, and is comfortable working with large datasets. You should be able to translate complex data into clear, compelling narratives that inform business strategies. Experience with survey tools, statistical software, and data visualization platforms is essential.
This position offers the opportunity to make a significant impact on the company’s success by ensuring that consumer needs and expectations are at the forefront of business planning. If you are curious, detail-oriented, and thrive in a fast-paced environment, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Conduct qualitative and quantitative research to understand consumer behavior
- Analyze data from surveys, focus groups, and other sources
- Develop insights and recommendations to support business decisions
- Collaborate with marketing, product, and sales teams
- Create reports and presentations to communicate findings
- Monitor market trends and competitor activity
- Design and manage consumer research projects
- Work with third-party research vendors
- Translate data into actionable strategies
- Support customer segmentation and targeting efforts
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Psychology, Business, or related field
- 2+ years of experience in consumer research or analytics
- Proficiency in Excel, SPSS, SAS, or similar tools
- Experience with survey platforms like Qualtrics or SurveyMonkey
- Strong analytical and critical thinking skills
- Excellent written and verbal communication skills
- Ability to manage multiple projects simultaneously
- Attention to detail and accuracy
- Understanding of statistical methods and data interpretation
- Team player with strong collaboration skills
Potential interview questions
Text copied to clipboard!- What experience do you have with consumer research methodologies?
- Can you describe a project where your insights influenced business strategy?
- Which data analysis tools are you most comfortable using?
- How do you ensure the accuracy of your research findings?
- Describe your experience working with cross-functional teams.
- What techniques do you use to present complex data clearly?
- Have you managed third-party research vendors before?
- How do you stay updated on market and consumer trends?
- What is your approach to designing a consumer survey?
- How do you prioritize multiple research projects?
