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Title
Text copied to clipboard!Community and Social Media Manager
Description
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We are looking for a dynamic and creative Community and Social Media Manager to join our team. In this role, you will be responsible for managing and growing our online community and social media presence across various platforms. You will engage with our audience, create compelling content, and develop strategies to increase our brand awareness and customer engagement. The ideal candidate will have a strong understanding of social media trends, excellent communication skills, and the ability to work independently as well as part of a team. You will be the voice of our brand, ensuring that our messaging is consistent and aligns with our overall marketing strategy. Your responsibilities will include monitoring social media channels, responding to customer inquiries, and analyzing social media metrics to measure the success of our campaigns. You will also collaborate with other departments to ensure that our social media efforts are integrated with our overall business goals. If you are passionate about social media and have a knack for building and nurturing online communities, we would love to hear from you.
Responsibilities
Text copied to clipboard!- Develop and implement social media strategies to increase brand awareness and engagement.
- Create, curate, and manage published content (images, video, written).
- Monitor, listen, and respond to users in a 'Social' way while cultivating leads and sales.
- Conduct online advocacy and open a stream for cross-promotions.
- Develop and expand community and/or influencer outreach efforts.
- Oversee design (i.e., Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
- Design, create and manage promotions and social ad campaigns.
- Compile reports for management showing results (ROI).
- Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
- Demonstrate the ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
- Monitor trends in social media tools, applications, channels, design, and strategy.
- Identify threats and opportunities in user-generated content surrounding the company.
- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO, and social advertising campaigns.
- Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns.
- Analyze, review, and report on the effectiveness of campaigns to maximize results.
Requirements
Text copied to clipboard!- Proven working experience in social media marketing or as a digital media specialist.
- Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
- Demonstrable social networking experience and social analytics tools knowledge.
- Adequate knowledge of web design, web development, CRO, and SEO.
- Knowledge of online marketing and a good understanding of major marketing channels.
- Positive attitude, detail, and customer-oriented with good multitasking and organizational ability.
- Fluency in English.
- BS in Communications, Marketing, Business, New Media, or Public Relations.
- Experience with social media management tools (e.g., Hootsuite, Buffer).
- Ability to work independently and in a team environment.
- Strong project management and organizational skills.
- Creative and innovative thinker.
- Ability to analyze data and provide evidence-based recommendations.
- Experience with paid social media advertising.
- Knowledge of social media best practices and trends.
Potential interview questions
Text copied to clipboard!- Can you describe a successful social media campaign you managed?
- How do you stay updated with the latest social media trends?
- What tools do you use for social media management and analytics?
- How do you handle negative feedback or comments on social media?
- Can you provide an example of how you increased engagement on a social media platform?
- What strategies do you use to grow an online community?
- How do you measure the success of a social media campaign?
- Describe a time when you had to manage multiple social media accounts simultaneously.
- How do you ensure that your social media content aligns with the overall brand strategy?
- What is your experience with influencer marketing?
- How do you approach content creation for different social media platforms?
- Can you give an example of a time when you had to deal with a social media crisis?
- What is your experience with social media advertising?
- How do you prioritize your tasks when managing multiple social media campaigns?
- What role do you think social media plays in customer service?
- How do you collaborate with other departments to ensure a cohesive social media strategy?
- What metrics do you consider most important when analyzing social media performance?
- How do you handle tight deadlines and high-pressure situations?
- What is your experience with user-generated content?
- How do you approach social media content for a global audience?