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Title
Text copied to clipboard!Chief Troll
Description
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We are looking for a Chief Troll to lead our digital engagement strategy through creative, humorous, and provocative content that drives attention, sparks conversation, and enhances brand visibility. As the Chief Troll, you will be responsible for crafting witty responses, memes, and social media posts that align with our brand voice while pushing boundaries in a calculated and strategic manner. This role requires a deep understanding of internet culture, social media trends, and the psychology of online communities.
The ideal candidate is a master of satire, irony, and digital communication, capable of turning controversy into opportunity and engagement into loyalty. You will work closely with the marketing, PR, and content teams to ensure that all trolling efforts are aligned with broader brand goals and do not cross ethical or legal boundaries. You must be able to read the room, understand the nuances of online discourse, and know when to push and when to pull back.
This is not a role for the faint of heart. It requires thick skin, quick wit, and a fearless attitude. You will be the face (or voice) of our brand in some of the internet’s most chaotic spaces, and your ability to maintain composure, stay on message, and turn even negative attention into positive outcomes will be key to your success.
We are looking for someone who thrives in ambiguity, loves internet culture, and can turn a viral moment into a strategic win. If you’ve ever been told you’re “too online,” this might be the perfect job for you.
Responsibilities
Text copied to clipboard!- Create and manage humorous, satirical, and provocative content across social platforms
- Engage with online communities to increase brand visibility and engagement
- Monitor internet trends and memes to stay ahead of the curve
- Collaborate with marketing and PR teams to align trolling strategy with brand goals
- Respond to online comments and posts in a witty and strategic manner
- Analyze engagement metrics to evaluate the effectiveness of trolling campaigns
- Ensure all content adheres to ethical and legal standards
- Develop a unique brand voice that resonates with target audiences
- Manage potential backlash and turn negative attention into positive outcomes
- Train junior team members on tone, timing, and tactics of effective trolling
Requirements
Text copied to clipboard!- Proven experience in social media, content creation, or digital marketing
- Deep understanding of internet culture, memes, and online communities
- Exceptional writing and communication skills with a humorous edge
- Ability to think quickly and respond in real-time
- Strong judgment and understanding of brand risk and reputation management
- Experience with social media analytics and engagement tools
- Creative mindset with a strategic approach to content
- Comfortable working in fast-paced, high-pressure environments
- Bachelor’s degree in Communications, Marketing, or related field preferred
- Portfolio of past work demonstrating wit, humor, and online engagement
Potential interview questions
Text copied to clipboard!- Can you share examples of content you've created that went viral?
- How do you balance humor with brand safety?
- What’s your process for staying up-to-date with internet trends?
- Describe a time you turned negative attention into a positive outcome.
- How do you handle backlash or criticism online?
- What social media platforms are you most comfortable with and why?
- How do you define the line between edgy and offensive?
- What’s your favorite meme format and why?
- Have you ever managed a brand voice before?
- How do you measure the success of a trolling campaign?
