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Title

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Channel Sales Manager

Description

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We are looking for a Channel Sales Manager to lead and expand our indirect sales efforts through strategic partnerships and channel development. This role is critical in driving revenue growth by building and maintaining strong relationships with resellers, distributors, and other channel partners. The ideal candidate will have a deep understanding of channel sales strategies, excellent communication skills, and a proven track record of achieving sales targets through indirect sales models. As a Channel Sales Manager, you will be responsible for identifying new channel opportunities, onboarding and training partners, and ensuring they are equipped with the tools and resources needed to successfully sell our products or services. You will collaborate closely with internal sales, marketing, and product teams to align channel strategies with overall business objectives. Your day-to-day responsibilities will include developing channel sales plans, setting performance metrics, and monitoring partner performance. You will also be expected to provide regular reporting on channel activities, forecast sales, and identify areas for improvement. A successful Channel Sales Manager will be proactive, results-driven, and capable of managing multiple partner relationships simultaneously. This position requires a strong understanding of the sales cycle, partner enablement, and the ability to influence without direct authority. You should be comfortable working in a fast-paced environment and be able to adapt to changing market conditions and partner needs. Experience in the technology or software industry is highly desirable. If you are passionate about building partnerships, driving sales through indirect channels, and contributing to the growth of a dynamic organization, we encourage you to apply for this exciting opportunity.

Responsibilities

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  • Develop and execute channel sales strategies to achieve revenue targets
  • Identify, recruit, and onboard new channel partners
  • Manage relationships with existing partners to drive performance
  • Provide training and support to partners on products and sales techniques
  • Collaborate with internal teams to align channel initiatives with business goals
  • Monitor and analyze partner performance metrics
  • Create and deliver regular reports on channel sales activities
  • Develop promotional programs and incentives for partners
  • Resolve partner issues and conflicts in a timely manner
  • Stay informed about industry trends and competitor activities

Requirements

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  • Bachelor’s degree in Business, Marketing, or related field
  • 5+ years of experience in channel sales or partner management
  • Strong understanding of indirect sales models and partner ecosystems
  • Excellent communication and interpersonal skills
  • Proven ability to meet or exceed sales targets
  • Experience with CRM and partner management tools
  • Strong analytical and problem-solving skills
  • Ability to travel as needed
  • Self-motivated and results-oriented
  • Experience in the technology or software industry is a plus

Potential interview questions

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  • Can you describe your experience managing channel partners?
  • How do you approach onboarding and training new partners?
  • What strategies have you used to increase channel sales?
  • How do you handle conflicts or underperformance among partners?
  • What tools or systems have you used for partner management?
  • Can you provide an example of a successful channel sales initiative you led?
  • How do you stay informed about industry trends and competitor activities?
  • What metrics do you use to evaluate partner performance?
  • How do you align channel strategies with overall business goals?
  • Are you comfortable with travel requirements for this role?