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Title

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Channel Partner Manager

Description

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We are looking for a Channel Partner Manager to lead and expand our partner ecosystem. This role is critical in driving revenue growth through strategic alliances and partnerships. The ideal candidate will have a strong background in channel sales, excellent relationship management skills, and a deep understanding of partner dynamics in a B2B environment. As a Channel Partner Manager, you will be responsible for identifying, recruiting, and enabling new partners, as well as managing existing relationships to ensure mutual success. You will work closely with sales, marketing, and product teams to develop joint go-to-market strategies, align on business objectives, and ensure partners are equipped with the tools and resources they need to succeed. You will also be expected to monitor partner performance, provide regular reporting, and implement improvement plans where necessary. A successful candidate will be highly organized, data-driven, and capable of influencing stakeholders at all levels. This role requires a proactive approach to problem-solving and a passion for building long-term, value-driven relationships. Key success factors include the ability to understand partner business models, align incentives, and drive joint sales initiatives. You should be comfortable working in a fast-paced environment and managing multiple priorities simultaneously. Experience in SaaS, technology, or enterprise software is highly desirable. This is an exciting opportunity to join a growing team and make a significant impact on the company’s growth trajectory through strategic partner engagement.

Responsibilities

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  • Identify and recruit new channel partners.
  • Develop and execute partner enablement programs.
  • Manage and grow existing partner relationships.
  • Collaborate with internal teams to align partner strategies.
  • Track and report on partner performance metrics.
  • Negotiate partner agreements and contracts.
  • Drive joint marketing and sales initiatives.
  • Provide training and support to partners.
  • Resolve partner issues and conflicts.
  • Ensure partners meet performance and compliance standards.

Requirements

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  • Bachelor’s degree in Business, Marketing, or related field.
  • 5+ years of experience in channel or partner management.
  • Strong understanding of B2B sales and partner ecosystems.
  • Excellent communication and interpersonal skills.
  • Proven ability to manage multiple partnerships simultaneously.
  • Experience with CRM and partner management tools.
  • Ability to analyze data and make strategic decisions.
  • Strong negotiation and contract management skills.
  • Self-motivated and results-driven.
  • Willingness to travel as needed.

Potential interview questions

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  • Can you describe your experience managing channel partners?
  • How do you approach recruiting new partners?
  • What strategies have you used to increase partner engagement?
  • How do you measure the success of a partner program?
  • Describe a time you resolved a conflict with a partner.
  • What tools have you used for partner relationship management?
  • How do you align partner goals with company objectives?
  • What industries have you worked in as a Channel Partner Manager?
  • How do you stay updated on market and partner trends?
  • Are you comfortable with travel requirements for this role?