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Title
Text copied to clipboard!Audience Development Manager
Description
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We are looking for an Audience Development Manager to join our dynamic team. The ideal candidate will be responsible for driving audience growth and engagement across multiple platforms, including social media, email marketing, and content distribution networks. This role requires a strategic thinker with a deep understanding of audience behavior, analytics, and content marketing. The Audience Development Manager will work closely with the content, marketing, and product teams to develop and execute strategies that attract, retain, and engage our target audience. The successful candidate will have a proven track record of growing audiences, increasing engagement, and driving conversions. They will be adept at using data to inform decisions and will have a strong understanding of SEO, social media algorithms, and content distribution best practices. This role requires excellent communication skills, creativity, and the ability to work in a fast-paced environment. The Audience Development Manager will also be responsible for identifying new opportunities for audience growth, testing new strategies, and optimizing existing ones. If you are passionate about content, data-driven, and have a knack for understanding what makes audiences tick, we want to hear from you.
Responsibilities
Text copied to clipboard!- Develop and execute audience growth strategies across multiple platforms.
- Analyze audience data to inform content and marketing strategies.
- Collaborate with content, marketing, and product teams to align efforts.
- Manage social media accounts and engage with followers.
- Optimize content for SEO and social media algorithms.
- Create and manage email marketing campaigns.
- Identify and test new audience growth opportunities.
- Monitor and report on audience growth and engagement metrics.
- Develop and maintain relationships with key influencers and partners.
- Stay up-to-date with industry trends and best practices.
- Conduct audience research to understand needs and preferences.
- Implement A/B testing to optimize content and marketing strategies.
- Manage budget for audience development initiatives.
- Coordinate with the design team to create engaging visuals.
- Ensure all content is on-brand and consistent in terms of style and quality.
- Develop and maintain a content calendar.
- Train and mentor junior team members.
- Handle crisis management and respond to negative feedback.
- Work with analytics tools to track performance and ROI.
- Prepare and present reports to senior management.
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing, Communications, or related field.
- 3-5 years of experience in audience development or a similar role.
- Proven track record of growing audiences and increasing engagement.
- Strong understanding of SEO and social media algorithms.
- Experience with email marketing and content distribution networks.
- Proficient in analytics tools such as Google Analytics, SEMrush, etc.
- Excellent communication and interpersonal skills.
- Ability to work in a fast-paced environment and manage multiple projects.
- Creative thinker with strong problem-solving skills.
- Detail-oriented and highly organized.
- Experience with A/B testing and data-driven decision making.
- Knowledge of content management systems (CMS) and marketing automation tools.
- Ability to work independently and as part of a team.
- Strong project management skills.
- Experience with influencer marketing and partnerships.
- Ability to analyze and interpret data to inform strategies.
- Proficient in Microsoft Office Suite and Google Workspace.
- Familiarity with graphic design tools such as Adobe Creative Suite.
- Strong understanding of audience behavior and preferences.
- Ability to stay up-to-date with industry trends and best practices.
Potential interview questions
Text copied to clipboard!- Can you describe a successful audience growth strategy you have implemented?
- How do you use data to inform your audience development strategies?
- What tools and platforms do you use for audience analysis?
- How do you stay up-to-date with changes in social media algorithms?
- Can you provide an example of how you have optimized content for SEO?
- How do you handle negative feedback or a crisis on social media?
- What is your experience with email marketing campaigns?
- How do you collaborate with other teams to achieve audience growth goals?
- Can you describe a time when you identified a new opportunity for audience growth?
- How do you measure the success of your audience development initiatives?
- What strategies do you use to engage with your audience on social media?
- How do you ensure that all content is on-brand and consistent?
- What is your approach to influencer marketing and partnerships?
- How do you manage multiple projects and prioritize tasks?
- Can you describe a time when you had to pivot your strategy based on data?
- What is your experience with A/B testing?
- How do you train and mentor junior team members?
- What is your approach to creating and managing a content calendar?
- How do you work with the design team to create engaging visuals?
- Can you provide an example of a report you prepared for senior management?
